Insights
AI in India
Why AI adoption for Indian businesses needs to work with real-world conditions, not around them.
Indian businesses often run on a working mix of modern and manual tools — a CRM alongside spreadsheets, email alongside WhatsApp. Automation that assumes a fully digitized, single-system environment tends to fail in practice.
Effective AI adoption in India means designing for that reality — integrating with what already works, rather than requiring a business to re-platform before it can benefit from automation.
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